Connect with the right future residents. Avoid squandered messages that waste time and money.
Create quality leads. Showcase your community. Make sure your website is working as hard as you are to invite people to take a tour. Prepare these qualified leads for a relationship.
Advance the relationship. Encourage scheduling a tour with the thoughtful art and science of asking for response.
Keep prospects warm. Keep future residents interested in your community even when they don’t schedule a tour right away. Keep sharing high value content so interest in your community stays strong.